Our way of working.
Everything begins with a good design.
Our clothes are designed by our own stylists. They bring the latest trends and product developments back to the basics. Only once we've found the simplest form do we begin production. We take care of things ourselves as much as possible. At our service office in Alphen aan den Rijn, all areas of expertise are covered. A successful design will remain in our product range for a long time. Sometimes we just vary the color or the print. This is how we keep our costs down.
Simplicity in abundance is the foundation of our organization.
Our suppliers can count on our large purchasing volumes. This certainty leads to low prices. We transport goods by ship whenever possible. We also ensure that our products make their way to our stores as efficiently as possible. Our trucks don't drive around empty, because we take all of the waste from our stores back to our head office ourselves.
We believe in sustainable collaborations.
We know the manufacturers who work for us. We've been working with some of our specialized suppliers for more than 30 years. Without any intermediaries. Our terms are clear: no child labor, safe working conditions, normal working weeks, and fair wages. We regularly visit our factories to inspect the production chain. When production isn't taking place in the way that was agreed on, we assist manufacturers in finding a solution.
Simple, clear and customer-friendly.
We offer our clothing and textiles in well-arranged, simple stores. With customer-friendly employees. We do not save on service, but we do save on the design of our stores and the presentation of our products. We keep our range simple: we always only have a few variants. But some really nice ones. We want you to always be able to walk in easily with us. That is why there is always a Zeeman nearby.
What's left will be sold at a discount.
We don't have a big sale. How is that possible? We have many basics. They change very little and are always in stock. That is why they do not go on sale. We have other products temporarily, and those are often quickly sold out. But sometimes we buy too much. So, we give a discount twice a year. That can be up to 75%. We donate items that are still not sold to charity. Because we don't like to throw them away.