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Our strategy.


World leader in

basic textiles.

That's what we want to be, and we want to achieve this by growing in a balanced way, within the boundaries of our own opportunities. And in a way that our own employees are able to manage well. We always develop the various components of our company cohesively.

Our low prices remain the core of our format.

Ever since 1967, Zeeman has stood for the lowest price. That's something we won't change. Our company is fully attuned to that objective. From buying to transportation, and from store design to company uniforms. We are, and will remain, a low-cost organization.


Focused on the long term.

Zeeman is a family business wholly owned by the Zeeman family. We maintain a solid financial footing, and we remain independent. That’s something we cherish: It allows Zeeman to choose continuity and long-term partnerships over short-term profit maximization.

Zuinig is part of our strategy.

Collaboration with supply-chain partners, transparency about how we work, and internal engagement are important starting points for giving shape to our strategy. We opt for growth based on a healthy financial foundation. We defend our competitive position: offering quality at a low price compared to our competitors. We strive for market leadership in our four core groups, in every country where we operate. We are zuinig when it comes to people, the environment, and society. 


Transparent way of working.

In 2022 Zeeman participated in the Fashion Transparency Index of Fashion Revolution. In this research, 250 international brands and retailers are reviewed on their level of transparency. What companies do on social and environmental topics is thoroughly checked, as well as topics like more sustainable materials and a living wage. The scores are based on the information that is available to everyone online. Zeeman achieved a score of 57% in 2022, in 2021 we achieved a score of 38% and in 2020 this was still 25%. Thanks to this increase in points, Zeeman is one of the top 10 biggest climbers this year and in the overall ranking in the top 15. 

More and more people are discovering Zeeman.

We're not just there for people with small budgets, but increasingly also for people who make a conscious decision to shop at Zeeman. Beyond just low prices, quality is very important to our customers. As is the fact that our textiles are manufactured in a responsible way. That's why more and more, we're taking the time to explain how we do it.


We’re expanding

across Europe.

Outside the Benelux, we've already got many stores in France and Germany. We've now added stores in Spain and Austria. Every year, around fifty new Zeeman stores are opened. And that's something we're going to keep up in the years to come.

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