Our strategy.
World leader in
basic textiles.
That is what we want to be, and we want to achieve this by growing in a balanced way, within the boundaries of our own opportunities. In a way that our own employees are able to manage well. We always develop the various components of our company cohesively.
Our low prices remain the core of our format.
Ever since 1967, Zeeman has stood for the lowest price. That is something we will not change. Our company is fully attuned to that objective. From buying to transportation, and from store design to company uniforms. We are, and will remain, a low-cost organization.
Focused on the long term.
Zeeman is a family business wholly owned by the Zeeman family. We maintain a solid financial footing, and we remain independent. That’s something we cherish: It allows Zeeman to choose continuity and long-term partnerships over short-term profit maximization.
Collaboration with supply chain
Collaboration with supply-chain partners, transparency about how we work, and internal engagement are important starting points for giving shape to our strategy. We opt for growth based on a healthy financial foundation. We defend our competitive position: offering quality at a low price compared to our competitors. We strive for market leadership in our four core groups, in every country where we operate. We aim to be zuinig when it comes to people, the environment, and society.
